PERSONAL PROJECT

SCOPE OF WORK — BRAND IDENTITY DEVELOPMENT

“hey cookie” is all about celebrating the simple pleasures of life in a retro style, like a warm cookie and freshly brewed coffee. The branding embodies the warmth and comfort of our shop.

Inspired by baked goods and coffee, the color palette of warm browns, creamy beiges evokes feelings of comfort and delight.

The clean and approachable typography balances retro with modernity, while our eco-friendly packaging, adorned with our logo and colors, enhances the customer experience.

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